Our everyday collection.

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Meet the founder

Can passion, fulfillment, and family truly align in a career?

That’s the question that sparked everything for Shannon Falcone.

While preparing for her first baby, she found herself searching for something simple—but surprisingly hard to find: neutral, comfortable, thoughtfully made pieces designed to match.

In a slower season of life, after stepping away from her corporate career to focus on family, the idea for Sage Baby took shape.

A collection of simple, elevated essentials—designed to be worn on repeat, to grow with your family, and to make matching feel effortless.

Because the pieces you reach for every day should be the ones that hold your memories.

Read our full story here

  • Our Values

    Family-first: Our products are created by family for family -- designed to create moments and grow with you as your family grows.

    Authenticity: Our standard is ethically-sourced clothing made from safe, clean materials like bamboo and organic cotton for comfortability and peace of mind.

    Integrity: We’re committed to not only creating clean and quality products for our customers, but feel a greater responsibility to take care of the communities we impact and our planet in the process.

    Learn more here